When indie R&B artist SZA took the Grammy stage on January 28, she made quite a splash. SZA proved her critics wrong when she performed “Broken Clocks,” which is one of most well-loved tracks from SZA’s debut album. Wearing a pair of modest platform shows, SZA put in a performance that impressed virtually all of the major commentators. The performance was greatly enhanced by a world-class light show. Although SZA received more Grammy nominations than any other female performer, this dynamic artist went home without any awards.
Even though she didn’t win any Grammies, SZA must be satisfied with the overwhelmingly positive reaction to her televised performance. I think it is certainly possible that SZA will become a major force to be reckoned with. Although SZA is already quite successful in the world of indie R&B, she has yet to achieve mainstream success. Over the course of the next five years, it is highly likely that SZA will establish a large and healthy fan base.
SZA has a unique melodic sensibility. When you hear a SZA song, you hear melodies and harmonies that may stay with you for quite some time. Arguably, SZA’s music is more unique and memorable than the music of major artists like Beyonce and Rihanna. Although popular artists can be quite creative, there’s no question that independent artists tend to be far more quirky and individualistic. If SZA is going to continue to grow her fan base, she will need to become more sophisticated without losing her outsider sensibility. Most of all, I belive SZA must continue to express herself authentically. The public seems to have a pretenatural gift for sniffing out fakes and phones.