Radiohead’s New Music Video, “I Promise”

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Radiohead’s new video, “I Promise”, resounds with haunting beauty. “I Promise” is an official release of an old track only performed at concerts and on B-sides of their records. The song conveys a different side to Radiohead, one that seems to be like a swan-song to their concluding tour of A Moon Shaped Pool.


Radiohead’s upcoming album is a reissue of OK Computer called OKNOTOK. The music video has timeless Radiohead-esque tales of detachment, technological advancement and human detachment. A bus drives on with passengers soullessly peering out of its windows with blank, empty stares. Revealed to be an animatronic shell, the video hints at what it means to be detached from the hustle and bustle of life and all its humdrum and harrowing experiences.


As the robot tries to fall asleep, he is reminded of lost memories of a woman crying. The robot begins to cry and have an emotionally cathartic release, before the video sweeps into a quietly haunting conclusion.


The video’s director, Mark Pritchard, also directed a music video featuring a single by Thom Yorke called Beautiful People.


Thom Yorke said his album OK Computer had inspiration from his lack of connection with other humans while touring for The Bends. He said that he felt paranoid and disconnected from everyone, and that writing was his way of reconnecting to other human beings.


Always in transit, Thom Yorke used these feelings of alienation and disconnection to create new, beautiful soundscapes and lyrics. Their re-release of OK Computer includes a special boxed edition. Included in this special edition are three black 12” vinyl records, a hardcover book featuring artwork, and full transcriptions to the lyrics. Thom Yorke’s personal library of handwritten notes and a sketchbook with a cassette tape mix are also included.

1 response to “Radiohead’s New Music Video, “I Promise””

  1. Leo Joe says:

    This music video has comparative topics of androids combined with mankind: Thom Yorke meandering an outsider planet through an automated face-focal point. Radiohead is completing their last piece of A Moon Shaped Pool visit in July. This is also the coolest way for them to order dissertation online and use it to complement what the Moon Shaped Pool would reveal in the coming movie at the cinemas next month.

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