Indie music is very hot right now. There are a ton of people that are looking for a way to create a playlist that sounds different from what everyone else is doing. Indie music is such a hot concept that some mainstream artists are even pulling themselves away from the big label recording contract and doing independent music. The fascination for this has continued to grow, but the main reason that artists are going independent has a lot to do with the way that they are able to market their products now.
There truly is not a need for a major label anymore because it’s the physical product that music was originally packaged in that does not exist in a way that makes it feasible for any artist to adopt this form of promotion. People can still buy albums in vinyl and they can buy a compact disc, but very few people may have a desire to do this. Best Buy announced this year that it would no longer carry any CDs any longer. The reason for this is obvious. There has been a sharp decline in the sale of the compact disc. Cloud streaming is the direction that people are going in these days. What this means is that there is more money on the table when an artist is willing to forsake the mainstream concept of record labels and simply promote their own music through social media.
Fortunately, Spotify has been able to help these Indie artists build a bigger fan base. That makes it much more feasible for these artists to branch out on their own and bypass the traditional means of promoting music. This is less expensive and much more profitable. The Indie music artists that connects to these types of platforms have a better chance of growing.
Cloud streaming has essentially become the game changer that no one can overlook. It is the concept that makes it easier to access new music quicker.