One of the many definitions for indie music is “a small independent pop group” (although small and “pop”, short for popular, seem counterintuitive in my opinion). It can also be defined as a genre, in which case we could see a large, popular indie rock band. Part of the nature of being an “independent” artist also stems from a resistance to the establishment, in most cases pertaining to major corporations.
Writer Sydney Gore urges us to “get familiar” in the title of an article covering Liam Payne & J Balvin. The title is both a play on the song’s title “Familiar” and an insinuation that these two are somewhat underground. They’re decidedly not independent in the sense that they are signed to the top record labels in the country.
The medium tempo song has a house vibe to it. The Spanish lyrics and guitar are the perfect sounds for summer. Even though the song is certainly not indie rock, and I can’t understand enough of what their saying to speak on the message, I would classify them as “indie” simply for being under my radar. Though Liam came from One Direction, his career has been more low-key than the teeny bop sensation. J Blavin keeps the indie clout strong as reggaeton is still primarily underground in the U.S.
Even though MTV appears to be showcasing more undergound music, this song probably won’t stay that way after breaking on the major network. MTV has also brought back TRL and I give it a matter of time before I see performances from the show popping up on Youtube. Endless options are available to the average media consumer, almost as if everything is underground until we go looking for it. Making music and writing a part of my life again means being interested in seeking out what others are writing about and listening to by simply showing up to their URL.