EU Rolls Back On Unroll Me

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Unroll Me is an online start-up that aims to take care of unwanted clutter in your email inbox. The app is available for free on the Android app store and on iOS. They do this by “rolling up” your subscriptions into one concise package instead of dozens of spam emails cluttering up your inbox.

 

In 2014, the shopping app Slice acquired Unroll Me. Josh Rosenwald – one of the cofounders of Unroll Me and the current chief executive – was optimistic about joining the shopping app Slice, citing the increased stability that comes with merging companies. Rosenwald also teased the idea of releasing a mobile app in the future, now that Unroll Me was no longer an independent app.

 

In 2017, the tech company released their new app, on the Android app store and on iOS. The designers of the new Unroll Me app were confident in their release of the app. The CEO, Jojo Hedaya, said, “I’m very confident this is the best way to remove clutter from your inbox”. The app employs a Tinder-type interface, swiping left or right depending on which email is important to you. Hedaya did mention that the startup was not trying to replace any kind of traditional email client, pointing out that attempts to do so in the past were unsuccessful.

 

Unroll Me has been in the news of the tech world in 2018, due to some changing in international data privacy policies. The EU will be implementing their GDPR – General Data Protection Regulation – in late May of 2018. Unroll.me’s privacy policy does not comply with the GDPR that will be enacted on May 25 of 2018.

 

They have begun rolling out a new start screen that asks users if they are located in the EU, and if they are, informing them that any EU-based accounts will be deleted by May 24. The GDPR affects Unroll Me’s service because the tech startup company shares its users data to make its money. See This Page for additional information.

 

More about Unroll Me on https://www.pcmag.com/article2/0,2817,2492112,00.asp