Category: Women in Leadership

Desiree Perez: The Business Brain Behind Roc Nation

The release of Billboard’s annual “Women in Music” article has once again seen Roc Nation executive, Desiree Perez named as one of the most influential women in the multi-sector area of the music industry. Despite the accolade, it is not correct to pigeonhole Desiree Perez as an influential woman because she is perhaps the most impressive member of the Roc Nation executive team regardless of gender; whenever contracts are about to be renewed or negotiated the head of the Roc Nation label, rapper Jay-Z, turns to Desiree Perez to complete a deal favorable to his own business.

Among the reasons for the success of Desiree Perez has been the growing influence she has on the partnerships the Roc Nation business takes on with a range of different companies. A prime example of the influence of Desiree Perez has been the renaissance of  a successful music streaming service following the signing of a $200 million deal signed with the telecommunications giant, Sprint to invest in the streaming platform.

The deal with Sprint negotiated by Desiree Perez is simply the latest in a long line of deals created by the close associate of Jay-Z and the singer/actress, Rihanna. Desiree Perez has been one of the most influential executives working with artists at Roc Nation and has been credited with the renaissance in the career of Rihanna for whom she inked a multimillion-dollar deal with technology giant Samsung to sponsor the world tour of the musical artist.

A recent deal has been signed between Roc Nation and the event company, Live Nation to extend the deal linking the two groups which were originally the springboard for the success of Roc Nation in the mainstream a decade ago. Both deals were negotiated with Live Nation by Desiree Perez to show how important and influential she remains for Roc Nation’s Hova circle of influence.

Check out Dez’s IMDB page to see more of her involvment in the industry.