Category: Radio

Research Now Cements the Vibrancy of Podcastone

Norman Pattiz is the owner of PodcastOne which is among the United States largest network provider of traffic programming, talk, entertainment, sports among others. Pattiz is also the founder and owner of Westwood One which now owns, manages and distributes NBC radio networks, talk shows, syndicated music, Olympic games, march madness among others. Learn more:


Norman was appointed in the year 2002 by the then president, Bush, to serve at the broadcasting board of governors with his primary duty at the board being to oversee the non-military broadcasting services such as the Middle East Broadcasting, radio liberty, radio free Europe and the voice of America. Working on the board, he successfully launched Farsi broadcasting that reached out to a weekly audience of 40 million people. What’s more, he conceived and launched the American Arabic language television and radio station that now reaches out to more than 22 million countries in the Middle East.


The results of the progressive, inclusive studies in five leading customer brands are finally out thanks to the vice president of Edison research strategy and PodcastOne CEO, Norman Pattiz. The research that took place in the last six month of 2016 showed interesting statistics. The result indicated that there was an improvement in the independent product responsiveness by 47% for the financial service product, 24% for the garden and grass product and 37% for the car after-market goods.


The post research revealed that close to a third of the respondents had positive feedback from the car-after market goods and this went up 18% from the previous research. 22% of those interviewed after the product launch noted that they were almost convinced about the lawn and garden product which was up 16% before research. The response from a specific car promotion was up 60% before and after the promotion

The research meant to observe the viability of podcast marketing in promoting national brands.


The online surveys conducted were done before the launch of the products campaigns and later repeated after the brand had covered more than five weeks of promotions using the same tactics. The outcome of the research indicated that people were more receptive to brand messages and this is an indication of the willingness to purchase the brands. According to Norman, PodcastOne focuses on setting out superior brand awareness before conventional product advertising, and the results from the survey goes ahead to validate the integrated approach to advertising. Learn more:

Norman Pattiz, Founder of PodcastOne Speaks of the Advantages of Podcast Advertising

The results of a study which sought to analyze the effectiveness of Podcast advertising are out. Norman Pattiz, the Chief Executive Officer of PodcastOne, released the results accompanied by the Vice President of Edison Research strategy, Tom Webster. The survey involved five nation-wide brands with five different products and services. The research that got conducted in the second half of 2016 found that there was a substantial influence of podcast advertising on brand recall, willingness to buy and remembering of precise messages. Compared to the seven percent of spectators in the pre-study, at least sixty percent of listeners of Podcast listeners referred to a particular grocery brand when an ad about it had done. Other items of study that registered various percentages of improvement from pre-research to post-research included fourty-seven percent for financial service products, thirty-seven percent for car after-market goods, while grass and garden products improved at twenty-four percent.

Three studies were conducted by Edison Research Strategy on behalf of PodcastOne in 2016 with an objective of determining how efficient podcast promotion campaigns were. The survey used five country-wide brands, some of which were successful business establishment but launching new products, and others were growing companies trying to improve their names.

Online surveys conducted before and after podcast campaigns, which lasted about 4 to 6 weeks, with the promotions employing similar approaches. The conclusion from this study was that consumers of podcasts were more positive about the brands in the Ads.

Norman Pattiz is the founder of the players in podcast marketing, PodcastOne. As a nation-wide advertiser-supported podcast network, PodcastOne currently produces 300 weekly hours of original programs in 200 podcasts. Mr. Puttiz, who is also a trustee of the California University, has founded other corporations like the Westwood One a leading provider of radio, network, news, and entertainment content. Norman chairs the Los Alamos National Security Laboratories, in addition to being a member of the Pacific Council and Foreign Relations on International Relations.

Mr. Puttiz is the brains behind Courtside Entertainment Group, a giant company that has become the home for renowned journalists such as Bill O’Reilly, Laura Ingraham, Ron Paul, Dr. Drew Pinsky among others. After being launched in 2010, Courtside speedily ascended to become the leading producer of audio-on-demand programming. Learn more:

In addition to being inducted into the Radio Hall of Fame in 2009, Norman was awarded the Giants Broadcasting award by the Library of American Broadcasting. Learn more:

Norman Pattiz: Embracing Virtual Reality

PodcastOne, the world’s largest provider of podcast shows, just released a new mobile app that allows listeners to interact with live hosted shows and each other. The most exciting feature included on the new app is the 360-degree video feature. It basically brings virtual reality to the world of podcasts.

While the VR is revolutionary, the new app also has many other features. People can still listen to their favorite shows, as well as some new programs. The app also features exclusive articles and photos of specific programs. Perhaps a feature that rivals the VR is the personal messaging, allowing listeners to communicate while listening.

As stated before, most people are excited about the virtual reality feature. PodcastOne worked hard to ensure that the quality of their virtual reality looked as best as possible. To ensure this, they partnered with Mandt VR, a company that specializes in virtual reality.

It turns out that filming virtual reality isn’t an easy thing to do. PodcastOne had Mandt come in and set up their equipment in every major recording studio. PodcastOne has dozens of studios, but only the ones in New York, Beverly Hills, and Burbank got VR equipment.

The virtual reality feature isn’t the first new thing that PodcastOne’s tried to do. Neil Mandt, of Mandt VR, praised the PodcastOne executive, Norman Pattiz, for his brazen decision to launch innovative features time and time again. The partnership allowed Mandt to work with Pattiz, something Mandt considered an honored.

Norman Pattiz is something of a legend in the media industry. His most renowned company, PodcastOne reflects his brilliance. PodcastOne did things that no one would dare to do because Pattiz is a brazen leader. He’s got decades of experience and isn’t afraid of adopting new technology that is considered beyond his comprehension.

Other than PodcastOne, Pattiz founded Westwood One. Westwood One provides several types of shows to radio station nationwide. Within its first year, it became the largest provider of programming in the country. Westwood also owned, managed, or worked with NBC radio, CNN radio, March Madness, both the Winter and Summer Olympic Games, and a slew of other big-name programs and outlets. Learn more:

It might be surprising, but Norman Pattiz worked with two presidents. Presidents Clinton and Bush both appointed Pattiz to set as a member of the Broadcasting Board of Governors.


Norman Pattiz, the Executive Chairman and Founder of PodcastOne

Mr.Norman Pattiz is the Executive founder and Executive Chairman of PodcastOne. Norman Pattiz is a renowned American broadcasting entrepreneur. Norman has forty years of experience in radio syndication and is also the Founder of Westwood One that is the largest provider of sports, news, talk, entertainment and traffic programming in America under his leadership. Westwood One distributed, managed and owned CBS News, NBC radio networks, NFL Football, NCAA Basketball, CNN radio-station, the Mutual Broadcasting System, March Madness, talks shows and Summer and Winter Olympic Games.


In 2010, Norman Pattiz founded Courtside Entertainment Group which produces and distributes quality programming. Norman launched PodcastOne in 2012 after realising that there were some untapped opportunities in the audio industry. In the year 2000, Norman was appointed to work at the Broadcasting Board of Governors by President Clinton of the United States of America. In 2002, he was reappointed by President Bush to working for the Broadcasting Board of Governors. Pattiz was later inducted National Radio Hall of Fame and was awarded the Giants of Broadcasting Award by the Library of American Broadcasting.


On 24th April 2017, Norman Pattiz was able to announce that Norman Lear was going to host a new show called ‘All Of The Above’ on PodcastOne. Norman Lear is one of Hollywood’s legendary producer and creator. The new show is expected to take listeners on a ride of conversation, from family to comedy, music, politics, social issues, current issues and more. The show will feature the different unique perspectives of politicians, everyday folks and celebrities.


The Podcast was expected to debut on May 1. The new episodes are always available every Monday on the PodcastOne app, and iTunes. Pattiz has admired and known Norman Lear for a very long time and is happy to have Lear’s podcast on his PodcastOne network. Fans are free to subscribe the podcast by visiting or


Norman Lear is a man who has many talents and has had a front-row seat to the start of writing, television, developing or creating more than a hundred shows. Lear got the National Medal of the Arts. Norman Lear purchased a copy of the Declaration of Independence and successfully toured if for about ten years in all the fifty states.

Norman Pattiz is the chairman of Launchpad Digital Media or PodcastOne. Pattiz also serves as the Chairman of the Los Alamos National Security and Lawrence Livermore and as a Regent of the University of California.