Norman Pattiz is the owner of PodcastOne which is among the United States largest network provider of traffic programming, talk, entertainment, sports among others. Pattiz is also the founder and owner of Westwood One which now owns, manages and distributes NBC radio networks, talk shows, syndicated music, Olympic games, march madness among others. Learn more: https://podcastone.com/About-Us
Norman was appointed in the year 2002 by the then president, Bush, to serve at the broadcasting board of governors with his primary duty at the board being to oversee the non-military broadcasting services such as the Middle East Broadcasting, radio liberty, radio free Europe and the voice of America. Working on the board, he successfully launched Farsi broadcasting that reached out to a weekly audience of 40 million people. What’s more, he conceived and launched the American Arabic language television and radio station that now reaches out to more than 22 million countries in the Middle East.
The results of the progressive, inclusive studies in five leading customer brands are finally out thanks to the vice president of Edison research strategy and PodcastOne CEO, Norman Pattiz. The research that took place in the last six month of 2016 showed interesting statistics. The result indicated that there was an improvement in the independent product responsiveness by 47% for the financial service product, 24% for the garden and grass product and 37% for the car after-market goods.
The post research revealed that close to a third of the respondents had positive feedback from the car-after market goods and this went up 18% from the previous research. 22% of those interviewed after the product launch noted that they were almost convinced about the lawn and garden product which was up 16% before research. The response from a specific car promotion was up 60% before and after the promotion
The research meant to observe the viability of podcast marketing in promoting national brands.
The online surveys conducted were done before the launch of the products campaigns and later repeated after the brand had covered more than five weeks of promotions using the same tactics. The outcome of the research indicated that people were more receptive to brand messages and this is an indication of the willingness to purchase the brands. According to Norman, PodcastOne focuses on setting out superior brand awareness before conventional product advertising, and the results from the survey goes ahead to validate the integrated approach to advertising. Learn more: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers