Bumble is the coolest dating application in the market! Unlike other apps, Bumble provides women with the power to choose whom they want to date. Only women can start a chat in cases of heterosexual conversations. If both participants in the conversation happen to be women, either of them can initiate the chat. Users are required to reply to messages within the first twenty-four hours, else, the match found disappeared.
The journey to founding Bumble
The Bumble app is a mastermind of Whitney Wolfe, also the co-founder of Tinder, another dating site. Bumble was created immediately Whitney left Tinder. The Bumble application was officially launched in December 2014, three months after Andrey Andreev contacted Wolfe and suggested she goes back to the online dating space.
Currently, the headquarters for Bumble is in Austin, Texas. The company has created employment opportunities for thirty-five people across the globe as of June 2016. Bumble has partnered with Spotify to enable its users to connect profiles of both accounts.
The features and operations of Bumble
Using Facebook application, Bumble builds a user’s profile and photo and also includes other necessary information provided on Facebook. Women must be the initiators of conversations on the suitable matches they found. Messages automatically disappear within the first twenty-four hours if they receive no response.
The application is built in a way as to enable users to classify and favorite conversations. Users can also send photo messages and to like their matches by swiping right or swiping left to continue searching for another potential match.
Another interesting feature is the ability of the app to undo accidental swipes by shaking their phones. Users are gifted by three backtracks when they share Bumble on social media sites such as Facebook, Twitter, and Instagram.
In March 2016, another interesting feature was introduced. The BFF mode which enables users to locate platonic friends. Users can also indicate whether they are there for purposes of dating or purely for friendship.
About Whitney Wolfe
Whitney Wolfe founded Bumble and also co-founded Tinder. In 2014, Whitney Wolfe was ranked by Business Insider as one of the thirty most influential women under thirty who is in Tech. In 2017, she got to the list of Forbes 30 under 30.
Lori Senecal has established herself as a leader in the advertising sector. She is the current Global Chief Executive Officer of CP +B. Lori is the first female to hold this position. She assumed this position in 2015. Lori Senecal has been responsible for overseeing the growth and expansion of the Company.
Despite her calm and conservative nature, she has managed to make a great impact on the Company. She has created a robust and modern advertising agency. It is her leadership skill and expertise that led to the company’s recognition by the Advertising Week as the ‘Creativity Innovators of the Year’. Lori was also named among the four ‘Agency Executives to Watch in 2016.’
Prior to joining CP +B, she was the President and the Chief Executive Officer of MDC Partner Network. She was responsible for the developing strategic vision for the Company.
In 2012, she joined the Kirshenbaum Bond Senecal + Partners as the President and the Chief Executive Officer. She has also served as a Chairman and Global Executive Chairman of the company. KBS + is a partner of the MDC network. Under her leadership, the Company grew to become one the best places to work in. When she joined the network, there were only 250 employees, and the agency grew to over 900 employees. The Company was included in the Advertising Age Standout Agency list. She resigned as the Chief Executive Officer but still serves as the chairman of the network.
Previously, she worked for the McCann Erickson. She was a flagship of the company, and she co-founded the TAG ideation in the Company. She has worked as the Global Chief Innovation Officer for the McCann World group. According to Forbes.com, Lori also served as the President of the McCann Ericson in New York.
In 2013, she was honored with Quantum Leap Award for Leadership and Innovation at the AWNY Game Changer Awards and in 2014, she was named Advertising Age’s Women to Watch’. She is a member of the AD Council Board of Directors.
In November 2016, she was a speaker at the 3% conference. This is a group that brings female leaders in L.A to support each other in their different careers. She has been a frequent speaker at the conference.