Lori Senecal has established herself as a leader in the advertising sector. She is the current Global Chief Executive Officer of CP +B. Lori is the first female to hold this position. She assumed this position in 2015. Lori Senecal has been responsible for overseeing the growth and expansion of the Company.
Despite her calm and conservative nature, she has managed to make a great impact on the Company. She has created a robust and modern advertising agency. It is her leadership skill and expertise that led to the company’s recognition by the Advertising Week as the ‘Creativity Innovators of the Year’. Lori was also named among the four ‘Agency Executives to Watch in 2016.’
Prior to joining CP +B, she was the President and the Chief Executive Officer of MDC Partner Network. She was responsible for the developing strategic vision for the Company.
In 2012, she joined the Kirshenbaum Bond Senecal + Partners as the President and the Chief Executive Officer. She has also served as a Chairman and Global Executive Chairman of the company. KBS + is a partner of the MDC network. Under her leadership, the Company grew to become one the best places to work in. When she joined the network, there were only 250 employees, and the agency grew to over 900 employees. The Company was included in the Advertising Age Standout Agency list. She resigned as the Chief Executive Officer but still serves as the chairman of the network.
Previously, she worked for the McCann Erickson. She was a flagship of the company, and she co-founded the TAG ideation in the Company. She has worked as the Global Chief Innovation Officer for the McCann World group. According to Forbes.com, Lori also served as the President of the McCann Ericson in New York.
In 2013, she was honored with Quantum Leap Award for Leadership and Innovation at the AWNY Game Changer Awards and in 2014, she was named Advertising Age’s Women to Watch’. She is a member of the AD Council Board of Directors.
In November 2016, she was a speaker at the 3% conference. This is a group that brings female leaders in L.A to support each other in their different careers. She has been a frequent speaker at the conference.