Fabletics has done what no other company dared to try; they took on Amazon. Many people think that this would be a mistake; in fact, that is exactly what many business gurus said. They pointed out that Fabletics was trying to take on a company that already owned 20% of market share in the online fashion marketplace. However, Kate Hudson did not let this stop her. Today, she has a company worth over $250 million.
One reason that Fabletics has done so well in taking on Amazon is that it is true to Hudson’s principles. One of her associates has gone on record to state, “If there’s one thing that I learned about Kate, it’s that she will not do it if it’s not authentic to her.” Amazon is a corporation that has little heart. Hudson however, loves her customers and Fabletics has succeeded because of that.
Another reason that Fabletics has done so well in taking on Amazon is that Hudson believes in empowering women on a personal level, something that Amazon cannot do, and she has dedicated her company to make that a reality. Demi Lovato, Disney star, and pop singer said, “The company is all about inspiring women … to be strong, and it doesn’t matter what shape, or size, or age. It’s just about empowering women, and I love that.”
A third reason that has done so well in taking on Amazon is that Hudson has created brand loyalty. Fabletics came about during a time when customer trust and loyalty was at an all-time low. One of the ways she said she would set her company apart was by building strong relationships with the customers and earning their trust. She did this by connecting with local community dealers and retailers and running local events and activities through them. This made locals feel that Fabletics cared about them. Soon, Kate Hudson saw a trust score of 96%, 85% of sales made by repeat customers, and 50% of those entering her store as hardcore Fabletics loyalists.
Anyone who is interested in seeing whatFabletics has to offer would be wise to take the six question lifestyle quiz. The Lifestyle Quiz will get to know your physical size, activity level, and daily routine and then select clothes for you that will inspire and empower you to go out there and achieve all that you can.
When it comes to business, business owners have to figure out how they are going to reach their customers. That way, they can be sure that they are going to get a lot of sales. It also helps to be confident about the products that they are promoting. One of the easiest ways to do this is by making sure that the products that are being offered are unique and innovative. Kate Hudson, Don Ressler and Adam Goldenberg have made sure that they are giving customers reasons to shop at their company. This goes beyond lower prices. Their company, Fabletics, offers something that no other business offers.
However, another method that is very important is the marketing. It is very important to spread information about a company so that people are able to decide whether or not it is the type of company they want. The good news for many companies is that there are different types of people. Therefore, all that a company needs to do is find the right audience to market to. Afterwards, the company has to make sure that not only are their products are good but also their service is good. After all, it is customer service that is going to be a major driving factor to the success of a company.
Fabletics has done a lot more than offer stylish active wear. The focus has shifted from the products to the customers. With this approached, Fabletics has seen tons of growth. The company has also made efforts to reach others in the other group of shoppers. While it is an online first company, the business owners are aware of the group of people that love to shop in stores. Therefore, they have taken the time to open up some physical locations for shoppers to try on the clothing before they buy it.
Fabletics and the other brands of TechStyle aim to treat fashion as if it is an individual affair. The goal is to get people to be comfortable with who they are and to also reach people that the fashion industry often ignores. There are a lot of times when the larger people are pretty much ignored. While this may be some attempt to get women to lose weight, the fact of the matter is that people of all sizes and shapes need clothes. It also does not hurt for them to have a lot of high style and fashion.
Kate Hudson is the face of Fabletics and she has worked hard to make her name better known and to make Fabletics a more popular option for everyone. She does what she can to provide people with the options that they need and she even designs many of the outfits so that they are able to be used by anyone who wants to be able to workout fashionably. Fabletics is focused on providing people with convenience, savings, trendy outfits and new opportunities for people who want to be able to get more out of the athleisurewear company.
Fabletics is a brand that is dedicated to being convenient for all of their customers. That is one of the key things that Kate Hudson wanted when she came up with the idea. She also wanted it to be different and better than many of the other celebrity fashion companies. She knew that to be able to provide people with the best options possible, they had to be convenient and show people that they were convenient. They also had to be able to make things easier for customers instead of requiring them to do things like come into the store or shop at different places for the clothes.
Even when Fabletics was just getting started, they knew that providing their clients with the savings that they received was a necessary part of the process. They wanted people to know what they would be able to do and wanted to show people that there was more to doing things with workout clothes than spending a lot of money on other options. Since Fabletics has grown, they continue to pass their savings to their customers and want to make sure that people know their prices are reflective of their abilities, not of their quality.
It is important to feel good while you are working out and Kate Hudson knows that. She also knows the trends of fashion at any given moment because she is a big part of celebrity life. While she was just an “almost celebrity” before Fabletics, she has grown much bigger than that now. She tries to follow the trends so that she can design the clothes that the company offers. Each outfit has been designed or approved by Kate Hudson to make sure it meets her standards. She tries to make sure that all of the clothes are trendy and fashionable even though they are just workout clothes.
Now that Fabletics knows that they are a successful company, they want to continue growing. For the company, this means that they need to do things like to go other places to sell. For the first time since the company started, they will be selling on a website that is different from their own. By offering their clothes on Amazon, they are providing even more convenience for their customers. They are also offering their clothes in flagship stores around the world that people can walk out of with a brand new Fabletics outfit.
The reason Amazon does not have to worry about the competition is because they have enjoyed being at the top of the e-commerce market across many niches for years. In the case of women’s apparel, Amazon is pulling on 20 percent of all the sales online, and the closest competitor changes frequently. When Kate Hudson’s Fabletics began making some rumblings in that space, Amazon had to notice simply because that company took in $250 in sales of women’s clothing in less than three years. Amazon needs to be concerned that Fabletics is not like any of the other competition in this space.
To get a better understanding as to how it is possible to get those types of sales numbers in a niche that was traditionally owned by Amazon, it is important to hear about the success right from Hudson herself. When asked bout what sets her company apart from the rest, Hudson says it is a unique combination of her membership program and reverse showrooming. It doesn’t hurt that her athleisure brand is both high-quality and a fresh new style this industry has been waiting for. The difference with Kate Hudson’s Fabletics is women arrive to the retail store in the mall ready for an experience. They try on all the latest releases of workout apparel, they look at the new yoga pants, they apply for their free membership, they even take the Fabletics Lifestyle Quiz.
The membership offers these women many benefits, such as free shipping for online orders, discounted pricing, and the help of a personal shopper. When these women are relaxed and away from the stresses in their day, they visit the Fabletics website and find all those items they tried on at the retail store waiting for them online in their account. Since the clothing has already be worn, the size sis no longer a guessing game, so these customers buy based on colors, prices, styles, or new arrivals. They buy more online than they would have in the mall, and this is what is setting Fabletics apart from the rest.
Hudson’s Fabletics is blazing a trail that other sellers in this space might not be able to compete with, and one of them being Amazon. Hudson has found a way to connect with her target audience and give them the pampering they deserve while offering them a new fresh choice in the women’s apparel space.