You have probably heard that Tinder’s parent organization, Match Group is taking Bumble to court over patent infringement claims. It is a lawsuit worth your attention and one that is likely to stir a storm but Bumble CEO doesn’t seem to be distracted from by the unfolding events. Ms. Whitney Wolfe was quoted by the Evening Standard saying that it is swiping left on the infringement claims.
Match Group is a fashion outfit that owns several dating sites such as PlentryOfFish and Tinder. The group accuses tinder of infringing on several patents including the controversial Tinder Swipe. Whitney Wolfe Herd, who is Bumble’s founder and CEO, claims that Match Group has been inching closer and making unwelcome attempts to buy Bumble. She says that match Groups Shenanigans include numerous attempts to copy everything that Bumble does. Whitney Wolfe further warns that Bumble will not take any further intimidation from the aggressive Match Group. The CEO disclosed Bumble’s position on the looming lawsuit in an open letter that was issued earlier today.In what seems an emotional reaction to the latest developments, Ms.Wolfe states that Bumble has had enough and will not take the overtures lying down.
Take over Bid by Match Group
Match Group has already filed a suit claiming that Bumble is imitating the general feel and look of Tinder’s functionality. Pundits, however, say that it seems that there are other motives that are driving the action by Match Group. Last year, Match Group proposed buying Bumble for $450 billion, a proposal that was turned down by Bumble. Analysts say that Bumble may be worth thrice as much as the offer by Match Group. Whitney Wolfe asserts that Bumble is an all-woman initiative and that it is prepared to protect its own at whatever cost. The Bumble CEO points out that her organization has a keen eye on maintaining high values.
Bumble is a matchmaking app that was started by Whitney W. Herd. The dating app has attracted over 20 million users so far. Bumble uses a feminist approach to online dating. Whitney, Bumble’s CEO recently got married in a wedding ceremony that brought Southern Italy to a standstill in early October 2017.
Bumble launched Bumble Bizz recently; an app designed for mentoring and professional networking. The app allows users to swipe and find links for networking with among the 20 million Bumble users. Bumble dating platform is designed in such a way that the woman makes the first move towards a relationship. Bumble BFF was introduced earlier to enable users to find new best friends.
Bumble is the coolest dating application in the market! Unlike other apps, Bumble provides women with the power to choose whom they want to date. Only women can start a chat in cases of heterosexual conversations. If both participants in the conversation happen to be women, either of them can initiate the chat. Users are required to reply to messages within the first twenty-four hours, else, the match found disappeared.
The journey to founding Bumble
The Bumble app is a mastermind of Whitney Wolfe, also the co-founder of Tinder, another dating site. Bumble was created immediately Whitney left Tinder. The Bumble application was officially launched in December 2014, three months after Andrey Andreev contacted Wolfe and suggested she goes back to the online dating space.
Currently, the headquarters for Bumble is in Austin, Texas. The company has created employment opportunities for thirty-five people across the globe as of June 2016. Bumble has partnered with Spotify to enable its users to connect profiles of both accounts.
The features and operations of Bumble
Using Facebook application, Bumble builds a user’s profile and photo and also includes other necessary information provided on Facebook. Women must be the initiators of conversations on the suitable matches they found. Messages automatically disappear within the first twenty-four hours if they receive no response.
The application is built in a way as to enable users to classify and favorite conversations. Users can also send photo messages and to like their matches by swiping right or swiping left to continue searching for another potential match.
Another interesting feature is the ability of the app to undo accidental swipes by shaking their phones. Users are gifted by three backtracks when they share Bumble on social media sites such as Facebook, Twitter, and Instagram.
In March 2016, another interesting feature was introduced. The BFF mode which enables users to locate platonic friends. Users can also indicate whether they are there for purposes of dating or purely for friendship.
About Whitney Wolfe
Whitney Wolfe founded Bumble and also co-founded Tinder. In 2014, Whitney Wolfe was ranked by Business Insider as one of the thirty most influential women under thirty who is in Tech. In 2017, she got to the list of Forbes 30 under 30.
Dating can sometimes be a drag. It is about who have time. It is also about how to beat the odds. The introduction of online dating applications has relieved women from the pressure of getting the right partner.
Whitney Wolfe saved the situation by founding a modern woman-powered dating application known as Bumble. When Whitney noted that the users of Bumble were using the app as a way of meeting romantic partners as well as friends, she decided to make it cooler and introduced Bumble BFF. It is just one of the modules within the Bumble dating application.
The module is used in conjunction with Facebook. The user only needs to download the Bumble application and sign up through Facebook. It is from Facebook that the application will pull out your basic information and photo albums as well. It is a stealth application. This implies that a person within your Facebook profile cannot see whom you interacted with while using Bumble. After you have logged in, it is recommended that you create a basic Bumble profile. It is through the profile that users on both the Bumble BFF and dating modules will see whom they are interacting with while browsing for a perfect match.
About Whitney Wolfe
Whitney Wolfe is a businessperson who founded Bumble. She is also one of the co-founders of a dating application known as Tinder. Since 2016, Bumble and Tinder have become top-rated applications in the world. Currently, Bumble has over 11 million users, and it has launched new verticals like Bumble BFF and Bumble BIZZ. According to TIME, Bumble is rated at $500 million.
Whitney Wolfe was brought up in Utah and attended SMU (Southern Methodist University), from where she graduated with a Bachelor Degree in International Studies. Wolfe venture into entrepreneurship while in college. She started by retailing bamboo tote bags. These bags were used to benefit the people who were affected by spillage of BP oil.