There is some good news for Indie music fans. Because Music, a popular independent music company in Europe, has now struck a deal with Caroline to bring their music to the United States. This deal covers things such as promotion, marketing, and the release of Because Music’s first United States label. They will open an office in Los Angeles.
Caroline is owned by Universal Music Group. The deal does not only include the United States, but also 20 other countries. The deal will take place at the beginning of 2018. The only exception is France, where the deal will take place in 2019.
Because Music is a popular independent music firm that was founded 12 years ago. It includes singers such as Major Lazer. Because Music said in a statement that they are happy to have access to various new resources for marketing, promotion, and distribution while maintaining the independence of singers.
Universal Music Group also praised the deal, saying that the head of Because Music is very talented and is very admired.
This new deal with Caroline does not include digital distribution. It seems that Because Music will stream directly on digital through its Merlin membership. Because Music can handle the digital distribution on its own, so they don’t really need it. They will benefit from a better marketing and distribution system for their physical records.
Because Music was founded in 2006 by Emmanuel de Buretel. He is the former President of Virgin Records France and EMI Continental Europe. Because Music acquired the records of over sixty singers from Warner Music Group in 2016. They have an exclusive license for all records that are released on Phantasy. They are also the ones who release all recordings from Ed Banger Records. They distribute records for Big Beat, 300 Entertainment, and other subsidiaries of Atlantic Records.