The award-winning documentary May It Last: A Portrait of the Avett Brothers will have a limited theater screening later this year. Directed and produced by Judd Apatow and Michael Bonfiglio, May It Last was an audience and critic favorite at SXSW earlier this spring.
Tickets are already on sale for the movie’s nationwide premier on September 12. As of now, over 250 theaters have announced they will screen the movie. Apart from the world premier at SXSW, this will be the film’s only theater release.
May It Last impressed audiences at SXSW. It won the 24 Beats Per Second Audience Award, given to the most popular music-related documentary at the festival.
The Avett Brothers is an American folk band fronted by brother Seth and Scott Avett. Other band members include Bob Crawford and Joe Kwon. Apatow and Bonfiglio followed the band for two year as they developed True Sadness, the LP they released in 2016. Apatow and Bonfiglio included studio and concert footage with scenes from their personal lives. One important scene shows the brothers visiting their father at home.
Fans and music lovers get an intimate look into the band’s recording process and work with Rick Rubin, their producer. Rubin is know for co-founding the famous Def Jam Records.
Fans interested in watching May It Last may only have one opportunity to see it on the big screen, but it won’t be the last time the documentary airs. HBO also acquired the film. It will show May It Last in 2018.