The results of a study which sought to analyze the effectiveness of Podcast advertising are out. Norman Pattiz, the Chief Executive Officer of PodcastOne, released the results accompanied by the Vice President of Edison Research strategy, Tom Webster. The survey involved five nation-wide brands with five different products and services. The research that got conducted in the second half of 2016 found that there was a substantial influence of podcast advertising on brand recall, willingness to buy and remembering of precise messages. Compared to the seven percent of spectators in the pre-study, at least sixty percent of listeners of Podcast listeners referred to a particular grocery brand when an ad about it had done. Other items of study that registered various percentages of improvement from pre-research to post-research included fourty-seven percent for financial service products, thirty-seven percent for car after-market goods, while grass and garden products improved at twenty-four percent.
Three studies were conducted by Edison Research Strategy on behalf of PodcastOne in 2016 with an objective of determining how efficient podcast promotion campaigns were. The survey used five country-wide brands, some of which were successful business establishment but launching new products, and others were growing companies trying to improve their names.
Online surveys conducted before and after podcast campaigns, which lasted about 4 to 6 weeks, with the promotions employing similar approaches. The conclusion from this study was that consumers of podcasts were more positive about the brands in the Ads.
Norman Pattiz is the founder of the players in podcast marketing, PodcastOne. As a nation-wide advertiser-supported podcast network, PodcastOne currently produces 300 weekly hours of original programs in 200 podcasts. Mr. Puttiz, who is also a trustee of the California University, has founded other corporations like the Westwood One a leading provider of radio, network, news, and entertainment content. Norman chairs the Los Alamos National Security Laboratories, in addition to being a member of the Pacific Council and Foreign Relations on International Relations.
Mr. Puttiz is the brains behind Courtside Entertainment Group, a giant company that has become the home for renowned journalists such as Bill O’Reilly, Laura Ingraham, Ron Paul, Dr. Drew Pinsky among others. After being launched in 2010, Courtside speedily ascended to become the leading producer of audio-on-demand programming. Learn more: https://www.linkedin.com/in/norman-pattiz
In addition to being inducted into the Radio Hall of Fame in 2009, Norman was awarded the Giants Broadcasting award by the Library of American Broadcasting. Learn more: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/