Susan McGalla – Highly Talented Marketing Expert

Susan McGalla is one of the most prominent names in the corporate sector of the United States, especially when it comes to successful women in the business world. In her career, she has headed two of the leading consumer goods companies, American Eagle Outfitters Inc and Wet Seal Inc. Susan McGalla is also known as a leading marketing and branding consultant, who has helped many companies achieve their marketing goals and uplift their image among their respective target audience successfully. Susan McGalla is also the Vice President of Business Strategies and Creative Development at Pittsburgh Steelers.

Susan McGalla believes that even though men dominate the corporate world, the women would play a more active role than now shortly. As per the statistics, it has been proven that companies have good gender equality would perform better and outdo competition than the ones that do not follow a balanced ratio of men and women in their workforce or are not ethnically diverse. Susan McGalla said that one of the reasons why the situation is such is also because there is a dearth of highly qualified women in the market. It is for this reason Susan McGalla says that women must go for higher education and pursue it in a good college, which is widely recognized. She says that it would help in kick starting the career in the right direction and ensure that in the long-term, you can achieve your dreams.

Susan McGalla also asked women to start saving money to fund their higher education very early on in life as higher education is expensive. She said that planning career from the very young age would ensure that you know where you are headed as most women move directionless, and eventually end up with a job they never wanted. Susan McGalla said that working women must know how to work their way up the ranks through their hard work and determination. She says that it is important for women to prove their worth through their performance and stay motivated. It would ensure they are recognized by company’s top management and rewarded accordingly when the time comes.

 

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