Seems as if a huge paradigm shift is happening within the music world. More and more big name artists are deciding to go at it DYI style.
Recently this year, rap superstar Ludacris released a new album named “Vitamin D” with partner Ty Dolla $ign. They are using an independent distributor called DistroKid. DistoKid allows artists to feature their music on their site much like Amazon Books allows indie authors to do the same. DistoKid and the artist then share royalties.
Ludacris’ fans were able to sign up through DistroKid to receive a text message directly from the rapper letting them know when his album dropped. With over 24 million records sold and a social media following of around 40 million people, this is a great move for Ludacris. Being able to take his music directly to his fan base makes it a more personal experience for both the artist and the fans.
There was a time in the good old days (well, maybe not too good for artists) that the mere thought of going solo brought chills down the spine. Furthermore, even thinking of winning any big music awards was unthinkable. But today, the internet is changing all of that. As oil companies are facing the music of green technology, big time music producers are now facing the same problems. Big corporate America is seeing a huge tectonic shift as technology is sweeping across the globe and making it easier for people to take control of their destinies.
Chance The Rapper is an example of how indie artists are breaking down global barriers without the need of big music labels. The Chicago rapper came to the spotlight in 2013 when he dropped his second mixtape “Acid Rap”. Since he uploaded his mixtape online, it has been downloaded over 1 million times and counting. He made music history when in 2016 his album “Coloring Book” won three Grammy Awards. It was the first streaming-only album to win a Grammy.